When you’re writing for the Internet, one of the most important things to remember is that readers don’t have time to waste poring over your content, reading paragraph after paragraph to see if you’re going to give them the information they need. You’ve only got a few seconds to convince them that what they want is here, or they’ll go find it somewhere else.
So how do you keep the reader’s attention? The answer is scannable content.
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An SEO content writer works on an article on her computer.
We’ve given people plenty of guidance about writing over the years, from how to use a semicolon
to how to avoid common typos
to how to write title tags
and meta descriptions
. But we’ve never addressed the entire process of SEO content writing from start to finish, adding up all of the factors that make for high-quality content. So if you’ve ever wondered how to write online content that grabs readers’ attention and makes clients happy, grab a pad and pencil: Let’s go back to basics with a step-by-step approach to how to write SEO content for a website. Read more ›
Not this kind of portmanteau …
Once you begin thinking about portmanteaus and learn to identify them, you may start to feel a bit cursed. Why? Because you’ll soon discover that portmanteaus are everywhere these days. So unless you love being fixated on a single subject that will become your next pet peeve or latest hyper-interest, proceed with caution.
… This kind of portmanteau
Love them or hate them, portmanteaus have been around for quite some time, and they’re probably here to stay. What are they exactly? Sometimes, they’re a large leather suitcase, but from a grammar perspective, we’re talking about a blending of words and sounds to form one single word with a combined meaning. Read more ›
Summertime is here, and for many people, that means planning a summer vacation. It seems like there’s a perfect destination for anyone looking to get out of town, whether you’re thinking of jetting off to Europe or packing up the family to see “the happiest place on Earth.” But if your tastes tend toward the literary, as ours do, you’ll be happy to know that you don’t need to buy a plane ticket to have a great vacation this summer. We’ve planned out the ultimate summer road trip for book-lovers, including 25 of the top independent bookstores from coast to coast. Whether you just want to take a few days off to browse at some indie bookstores in your region or you’d rather have a grand adventure and see the whole country, we’ve got you covered with this list of some of the best bookstores in the U.S., including famous bookstores visited by or even owned by well-known readers and writers. Read more ›
Plenty of people in the world are good writers, but when people accustomed to writing fiction or poetry or blog posts try their hand at SEO writing, there can be a little bit of a learning curve. Some of the most foreign terms to someone not familiar with this writing style are often “title tag” and “meta description.” We’ve taken a look at how to write title tags before; now, let’s examine some tips for writing meta descriptions, starting with the basics. Read more ›