Photo by K. Kendall (Flickr)
With the arrival of summer and the end of the school year upon us, it’s a good time to take stock of our reading goals for the year. After all, summer is a perfect time for reading, whether it’s enjoying a good beach read on vacation, lazily paging through a classic while sitting on the porch feeling too hot to move, or working on an assigned reading list for the upcoming school year. And if you’ve gotten a little lazy about that New Year’s resolution to read more books this year as the months have gone by, the end of a school year feels like a good time to make a fresh start. One great way to make headway on that to-read list is by joining a book club, either in person or online … but what if there isn’t one near you or you can’t find one that appeals to you? Beverly Cleary once said, “If you don’t see the book you want on the shelves, write it.” Similarly, if you don’t see a club you want to join, perhaps you should create one. Read more ›
In the world of content marketing, keywords are king, and many articles that freelance writers are asked to complete will include a list of keyword phrases that need to be incorporated into the text. What are keywords, exactly, and how should you use them? There are two approaches to this sort of task, but only one of them will lead to the creation of consistently high-quality, well-thought-out content. The difference lies in how you view SEO keywords: as chunks of text to be shoved into an existing framework or as inspiration for an original creation. 
Have you ever looked at a picture of a really old document or an inscription on the wall of an old building and thought, “Why are there F’s instead of S’s? Did F stand for S back then?” But no, it’s only some of the S’s that look like F’s, not all of them: You’ll see both letters right next to each other, so it’s not like they didn’t have the letter S back then. Confusing, right? 
