I’ve had a number of questions recently about keyword phrases as they relate to articles when the title is assigned. I decided the easiest way to explain this is to give you a little mini quiz to see if you can pick out the keyword phrases for each of the following titles. The answers are after the cut.
- Vacation in Orlando: Travel Without Breaking the Bank
- Your Travel Guide to Spectacular Fall Travel in Connecticut
- Educational Family Travel in Southwest Florida
- A Beach Vacation on a Shoestring Budget
- For a Special Lodging Experience, Stay at a Bed and Breakfast
- Camping for Corporate Teambuilding
- Are Dirt Bikes Just For Off-Road Use?
- Advantages of Using a Sports Ankle Brace
- Tips for Buying Golf Tournament Gifts Online
- Holiday Gift Idea for Autistic Children
- Using the Right Tools to Bring Your Prom Hair Ideas to Life
- Simple Romantic Gifts That are Sure to Please
Here are the answers, and some explanations:
- [vacation] [orlando travel] – Because search engines tend to ignore punctuation, it is possible to include a keyword phrase using a colon or other punctuation to create a more appealing title.
- [travel guide] [fall travel] – Keywords are what people are going to be typing into the search engines to find information. While [travel guide] may be a bit more obvious than [fall travel], you should never think that [spectacular fall travel] is going to be your keyword phrase, because no one is going to be searching for the word spectacular.
- [family travel] – The other words in the title are just gravy. Not many people are going to be searching for [southwest florida], so you’d want to be sure to include names of cities and beaches in your article body.
- [beach vacation] – Again, no one is going to be searching for [shoestring budget].
- [lodging] [bed and breakfast] – As a general rule, stick with the nouns.
- [camping] – Sometimes, simple is easiest. Your secondary keyword phrase could be [corporate teambuilding], but the search volume is going to be much lower. Focus on the big terms.
- [dirt bikes] – I’m hoping this one was fairly obvious.
- [sports ankle brace] – That’s your noun. People aren’t searching for [advantages]
- [golf tournament gifts] – You will probably never see [online] as part of your search terms.
- [holiday gift idea] – Lots of people search for gift ideas for many occasions. You could argue that [autistic children] is a secondary keyword phrase, and I wouldn’t fault you for it.
- [prom hair ideas] – Hopefully by this point in the list, you weren’t expecting to see [using the right tools] or some other variation.
- [romantic gifts] – Again, keep it simple. The rest of the words just explain the focus of the article, but the gifts are what people would be search for.
Any questions? Post a comment!